Brand

We've been working hard a racking our brains about what the Ciceron brand can and should mean. In every conceivable way. How do we humanize what we do, and attract the *right* customers who want to work with us?

I'm wondering tonight if our positioning might be more like Room and Board: sleek, comfortable, quality. Soft browns and grays. Thorough and authentic. There is a feeling of confidence and certainly that I like about the way they position themselves. You're always going to feel good when you sit down.